In this project i had to create an umbrella brand for the library network of the suburbs of Graz/Styria. The target was to develop a unique logo and visual language to represent all 6 libraries in the network which fits to their own corporate designs. This was the reason i decided to create a sign which is very clean, one colored and appears more like an emblem. Through this the logo can be used in different colors depending on the corporate design of each library. The main color of the logo is dark red and to ad further meaning in the visual appearance i use paper background as a design element in the corporate identity. I also came up with the idea that it has to work as a stamp, so that the client can use it f.e. on existing printed materials. Furthermore i also produced stickers for this occasions as well as i designed the folder within the new corporate identity.

THE DEVELOPMENT OF AN UMBRELLA BRAND